feline fine

Collaboration with Mr Jones Watches, a UK-based watchmaker known for its innovative designs, on the release of a limited-edition timepiece titled 'Feline Fine.' The collaboration resulted in the sale of 313 watches, demonstrating the strong demand for creative, expressive designs in the watch industry.

The design concept for 'Feline Fine' was centered around blending humour with existential reflection, balancing themes of optimism and self-destruction. The watch face features a cat draped in a duvet with sunglasses and a cigarette, while the watch hands are represented as a flickering lighter and a Molotov cocktail. The imagery serves as a visual metaphor for the passage of time, both as a source of hope and a reminder of life's challenges.

This design speaks to a broad audience by using humor to address deeper themes of personal resilience and transformation, offering a unique and engaging aesthetic for the watch market.

Read more about the collaboration and the story behind the watch in the articles below:
’Mr Jones Creates It’s Most Daring Watch Yet’
’Feline Fine Watch That Truly Captures Our Moods’