feline fine

Collaboration with Mr Jones Watches, a UK-based watchmaker known for its innovative and conceptual designs, on the release of Feline Fine. Initially launched as a limited-edition timepiece, the collaboration resulted in the sale of over 300 watches, demonstrating strong demand for creative, expressive designs within the watch industry. Following its success, Feline Fine has since been added to Mr Jones Watches’ permanent collection, making the design available on an ongoing basis.

The design concept for Feline Fine is centred on blending humour with existential reflection, balancing themes of optimism and self-destruction. The watch face features a cat draped in a duvet with sunglasses and a cigarette, while the watch hands are represented as a flickering lighter and a Molotov cocktail. The imagery serves as a visual metaphor for the passage of time, functioning both as a source of hope and a reminder of life’s challenges.

By using humour to address deeper themes of personal resilience and transformation, the design speaks to a broad audience, offering a distinctive and engaging aesthetic within the contemporary watch market. The strong reception of the original limited edition led to the watch’s continuation as a permanent design, reflecting its lasting appeal to collectors and wearers alike.

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Read more about the collaboration and the story behind the watch in the articles below:
Mr Jones Watches Adds Popular Limited Edition to Permanent Collection
’Mr Jones Creates It’s Most Daring Watch Yet’
’Feline Fine Watch That Truly Captures Our Moods’